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Filtering by: Advisor Bulled, Nicola Creator Lewis, Rose Elizabeth Subject Community Subject Industry

1. Uncorking Identity: Exploring Consumer-Brand Identification within the South African Wine Industry

Keyword:: Women entrepreneurs and Marketing
Creator:: Lewis, Rose Elizabeth, Kruzan, Derek Albert, Bovich, David, and Payano, Jennifer A.
Advisor:: Bulled, Nicola and Skorinko, Jeanine LM
Publisher:: Worcester Polytechnic Institute
Date Created:: 2017-12-14
Resource Type:: Interactive Qualifying Project